DEVELOPMENT OR CONNECTIVITY?Tom
were debating changing Enterra's
conceptual brand from "Development-in-a-Box
" to "Connectivity-in-a-Box
". After some online angst
by Dr. Barnett, it seems DiB won out
but Tom is looking to retrofit connectivity
in the proper place.
The difference between the two concepts comes down to ends and means.
While it is true that "development" is a actually a process, " Development in a Box" is a phrase that screams " Outcome !".
In contrast, " connectivity" has a range of possile understandings that can indicate only the potential for future exchanges or mass migration or ongoing flows of economic and military might. Therefore, what "Connectivity" yells is "Change !".
Connectivity is inherently crucial to development - Dr. Barnett mentioned the economic impact of mobile phones in Gap states and as mobile phones effectively transition to mobile computers with wireless broadband, that effect will multiply by orders of magnitude. If anything was ever "outside the box", it's the evolutionary, revolutionary, power of connectivity.
Tom should keep connectivity in his mantra and link it categorically and irrevocably with Steve's DiB.
Just don't put in a box :O)